In the end this is a vital question that every author that is starting out must ask themselves. Even more so if you are self-publishing.
Now as someone who hopes one day to be published via the traditional route, it still begs the question. How can you increase the odds of success?
This little post I found on a blog I think sums the situation up nicely. In the end she narrows her answer to the following.
Develop a platform that encompasses the following.
• Book websites and/or blogs
• Social media outreach
• Press releases
• Public speaking
• TV, radio, and blog interviews
• Blog and magazine articles
• Targeted advertising
So how much of this are you doing? Obviously the bigger the platform the better the chance of discoverability.
Hmmm let’s see what we can build shall we?
Here’s the full link…enjoy!
http://www.theselfpublishingexperiment.com/marketer/how-will-readers-discover-your-books/