Categories: AuthorprenuershipBook ReviewsMarketing Tips

Book recommendation: Platform by Michael Hyatt

In my journey to become a successful authorprenuer there are various readings that I have come upon that are simply staples. Books that need to be in an authors reference library because they are that impactful. Platform by Michael Hyatt is one of those books.

In Platform, Mr. Hyatt does a good job of explaining why you need a platform and what it can do for you. More importantly he walks you through various steps to develop your own.

Everything from how to start a blog, to creating content, protecting your intellectual property is all in there.

One of my favorite points is when he talks about what a good social media strategy consists of. A home base, embassies, and outposts. He considers “digital property you own” as your home base. This could be something as a blog a website, or some type of self-hosted community.

An embassy is a place you don’t own but have a presence. This is something like Facebook, Twitter, etc. They own the media, you and others just congregate there. Often the hosts rules will change, and you have to adapt accordingly.

Lastly, are outposts. Places you don’t own, not have a regular presence, but you listen in to the conversation, monitor mentions of your name and or products. Google alerts helps set up outposts, Tweetdeck also listens in for mentions for example of you on Twitter.

His book is a wealth of information and as the former head and CEO of Thomas Nelson Publishers he has the authority and the credibility to really walk you through how to develop your platform. If I had to give a drawback. Some of Mr. Hyatt’s strategies presume a financial outlay. An outlay that if you are struggling may not be able to immediately afford. But aside from this, it shows you what the best of the best use to make and establish their platforms, and if nothing else provides an excellent standard that all persons needing guidance in this area should strive for.

Highly recommended. 5 stars!

Donovan

Donovan M. Neal is the Amazon best-selling independently published author of the Third Heaven Series: a speculative Christian fantasy four book series that explores the captivating story about the fall of Lucifer. The book takes readers on an epic journey through the celestial realms, offering a unique perspective on the events surrounding Lucifer’s rebellion and his descent into darkness. In this imaginative tale, Donovan weaves together elements of Christian theology, angelic mythology, and fantastical world-building. The story delves into the cosmic conflict between good and evil, painting a vivid picture of the spiritual warfare that unfolded in the heavens. Donovan has published eleven books and is currently working on publishing five more in the year 2023 alone. His books have reached thirteen countries including India, Japan, the Philippines, Mexico, Brazil and across Europe, Canada and the US. He has sold over thirty thousand units of his books and generated over a quarter million in gross sales part time and without an agent. Donovan has produced fiction; non-fiction and most recently published a graphic novel. His genre of preference is fantasy and he has been named among such notable authors as Frank Perretti, Brian Godawa, and the late Dr. Michael S. Heiser. When he’s not writing or working, Donovan can be found gaming or enjoying various forms of media. He holds an undergraduate degree from the University of Michigan (Ann Arbor) and a graduate degree in Non-profit Management from Walden University. Prior to his current career, Donovan served in ordained ministry from 1993-2011 and has extensive experience teaching the Bible. You can learn more about him professionally if you would like by clicking here. His favorite movie is the Lord of the Rings Trilogy. He also enjoys gaming and can be found on the Playstation5 deep in Destiny 2, He’s owned most gaming systems all the way back from Atari and Pong! and has made several friends from his beloved days on World of Warcraft. A lover of such classics as chess and backgammon he loves most games and the strategy behind them. When he is not imagining comic conflicts between good and evil he is helping to secure employment for housing insecure women as the Executive Director of a non-profit in the city of Detroit and also serves in the prayer and discipleship ministry of his local church.