Those that read my blog know that I believe in authorprenuership and as an author I want to help new writers bypass some of the mistakes and mimic what little success I have been able to garner. As a result I’m always on the look out for great information to help fellow writers take the plunge into authorprenuership.
I found this helpful info graphic while looking for book marketing information and I found it an insightful way to frame a book marketing strategy.
In this wonderful visual diagram I think one can essentially grasp what it takes (aside from writing a good book) to drive sales.
My big takeaway is that as an author one should attempt to occupy or participate in as many spheres on the diagram as possible in order to drive the largest center sphere–sales. What’s interesting to me is that reviews and email marketing are the biggest drivers to sales in the graphic. An illustration I would have to agree with. Here are the circles laid out in a numerical order
- Book Reviews: Do you have reputable “social proof” (which is what a review is) of the quality of your work?
- Publicists: Do you have an advocate helping to extend discovery on your behalf?
- Cover Design: Do you have a stand out cover?
- Sales: To what degree are you in multiple distribution channels. How can you increase this?
- Events: Do you attend any? Are you networking with other authors and persons in the industry?
- Communities: Are you engaging with the reading community?
- Social: Are you engaging in social media?
- Email: Are you using paid email advertisement to assist with discovery and to help drive sales?
Lastly, paper books are still king, and people still enjoy holding a book in their hands. (the best authors occupy as many of the formats as well.)
Embedded from Best Thriller Books and Thriller Book Reviews
Looking at the 8 elements of a successful marketing strategy you can ultimately ask yourself what do you need to do to increase your presence in each circle. Once you ask those questions, take small actionable steps to move you in that direction and your on your way.
I can see that I occupy six of the eight circles so far with no presence at all in two. (Events and Publicist) I plan to change that this year. Hoping to attend my first “event”.
What about you? How many of the spheres do you occupy? What sphere do you need to increase your influence?
One a another note, if you enjoy great quality, epic and Bible based Christian fiction than check out my latest book in the Third Heaven series that’s coming out soon! You will be glad you did!
DonovanDonovan M. Neal is the Amazon best-selling independently published author of the Third Heaven Series: a speculative Christian fantasy four book series that explores the captivating story about the fall of Lucifer. The book takes readers on an epic journey through the celestial realms, offering a unique perspective on the events surrounding Lucifer’s rebellion and his descent into darkness. In this imaginative tale, Donovan weaves together elements of Christian theology, angelic mythology, and fantastical world-building. The story delves into the cosmic conflict between good and evil, painting a vivid picture of the spiritual warfare that unfolded in the heavens. Donovan has published eleven books and is currently working on publishing five more in the year 2023 alone. His books have reached thirteen countries including India, Japan, the Philippines, Mexico, Brazil and across Europe, Canada and the US. He has sold over thirty thousand units of his books and generated over a quarter million in gross sales part time and without an agent. Donovan has produced fiction; non-fiction and most recently published a graphic novel. His genre of preference is fantasy and he has been named among such notable authors as Frank Perretti, Brian Godawa, and the late Dr. Michael S. Heiser. When he’s not writing or working, Donovan can be found gaming or enjoying various forms of media. He holds an undergraduate degree from the University of Michigan (Ann Arbor) and a graduate degree in Non-profit Management from Walden University. Prior to his current career, Donovan served in ordained ministry from 1993-2011 and has extensive experience teaching the Bible. You can learn more about him professionally if you would like by clicking here. His favorite movie is the Lord of the Rings Trilogy. He also enjoys gaming and can be found on the Playstation5 deep in Destiny 2, He’s owned most gaming systems all the way back from Atari and Pong! and has made several friends from his beloved days on World of Warcraft. A lover of such classics as chess and backgammon he loves most games and the strategy behind them. When he is not imagining comic conflicts between good and evil he is helping to secure employment for housing insecure women as the Executive Director of a non-profit in the city of Detroit and also serves in the prayer and discipleship ministry of his local church.